Why outdoor works
Be present where people live, travel, shop, and decide.
90%
Ad recall for OOH advertising
3 sec
Creative to register
10 to 12
times per week exposure
24/7
Visibility and engagement
Formats we work
We deliver impactful outdoor advertising formats that put your brand exactly where your audience looks.
Bus Shelters
Hoardings / Billboards
DOOH (Digital Out Of Home)
Cinema
Metro Branding
RWA
Transit advertising
Our Process
Placement before production
01
Map your audience
We track where your audience lives, works, and plays to ensure your brand follows their physical journey throughout the week.
02
Select sites with discipline
Not the cheapest. Not the most expensive. Every shortlisted site — whether a bus shelter, a metro station, or a mall atrium — earns its place in the plan.
03
Negotiate advantages
Within any format, position details change outcomes. Facing direction. Platform side. Station proximity. We negotiate the details, not just the booking.
04
Design for the medium
What works in a cinema interval doesn't work on an auto panel. Creative is briefed per format — with the right constraints and audience state in mind.
05
Run with monitoring
Monitor through the flight. Physical condition checks, scheduling verification on digital formats, and confirmation that what was booked is what ran.
06
Measure what moves
Combined with other media, the halo effect of outdoors is measurable. Footfall correlation, search volume during the flight, and QR code tracking.
Common Doubts
Clear answers to help you plan smarter outdoor campaigns.
Is Billboards only for big brands?
A single well-placed hoarding in the right locality, running for 30–60 days, is within reach of most mid-size Bangalore businesses. It's not about how many sites — it's about whether the sites you choose are the right ones.
Does outdoor still matter with so much digital?
Digital fatigue is real. Ad blockers are real. A hoarding is a physical presence in a physical space — it cannot be blocked, skipped, or scrolled past. For local market dominance, outdoor used alongside digital creates a combination that neither does alone.
What's the minimum campaign period?
Most hoardings, digital signages are booked monthly. Vehicle branding last longer. Bus shelters and Mobile Vans can be shorter. For awareness to build, a minimum of 30 days is recommended. For a launch or an event, a 2-week burst is viable. The frequency built from passing the same site 10 times a week does the work.
How do we measure the outdoors?
Direct attribution is difficult for outdoors. Combined with other media, the halo effect of outdoors is measurable. Footfall correlation, search volume during the outdoor flight, QR code tracking where applicable. Anyone claiming precise ROI on outdoor is overpromising.
