Print Still Works
Make your brand impossible to ignore
Real World Impact
The papers that actually move people.
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Media 360 Edge
The definitive advantage in print media buying and execution.
Publications empanelled
All top English and vernacular paper in Karnataka. Pre-negotiated rates. Priority positions.
Position knowledge
We know which positions in which publications get read vs skipped.
Bad advice
Some categories, some budgets — print isn't the right answer. We'll say that. And then tell you what it is.
Built for print
A print ad has different rules — hierarchy, white space, typography, reproduction specs. Not repurposed from digital.
Common Doubts
Straight answers to the most frequent questions we get about print media buying and execution.
Not for your audience. Readership has shifted — but the 35–55 high-income buyer in Karnataka still reads a physical newspaper. That's the person making purchase decisions for your product. The medium isn't dead. The question is whether it's dead for your customer.
A quarter-page colour ad in Deccan Herald starts at ₹30,000–50,000. A meaningful campaign — one with frequency and presence — typically requires ₹1–5 lakhs. Below ₹30K, you're making a statement, not a campaign.
Readership surveys, footfall correlation, dedicated phone numbers or codes, QR codes in print, search volume uplift during print flight. Print is not unmeasurable — it's just differently measured by professional agencies.
Enormously. Front page solus commands 3x the recall of a page-5 ad. Right-hand page > left-hand page. Above fold > below fold. We know which positions in which publications perform — from 18 years of tracking.
Colour ads outperform B&W by 30–40% on recall and action metrics. For categories where product appearance matters (jewellery, food, fashion, real estate), colour is non-negotiable. For pure response ads, B&W can work.
