Why Radio Works
Drag to tune into audience insights
3–5x
Recall Lift
Higher brand recall for radio ads heard during commute vs home. (Nielsen India).
97%
Reach
Of Bangalore's working professional listen to radio at least once a week.
₹300
Efficiency
Per spot on a top station. More reach, more frequency, lower CPR.
Morning drive
Receptivity
6am to 10am is the most receptive time. Brand recall is 40% higher.
Stations That Reach
Your Buyer
Target the right demographic across Bangalore’s top-rated English, Hindi, and Kannada FM frequencies.
Radio Mirchi
98.3 FM
Hindi/English
25–40, urban
Big FM
92.7 FM
Hindi
20–35, urban
Radio City
91.1 FM
Kannada/Hindi
25–45, urban
Fever FM
104 FM
English/Hindi
22–35, urban
Red FM
93.5 FM
Hindi
18–30, youth
Our Process
Before the spot goes on air
Station Selection
Strategic targeting based on commute patterns and listener demographics.
Frequency Planning
Achieving the 3–5 exposures per week range to maximize memory recall.
Script Development
Earning the ear in the first 3 seconds with useful, funny, or memorable scripts.
Studio Production
Premium voice casting and spatial sound design to reflect your brand's quality.
Live Reads
Leveraging RJ trust—the strongest format for local retail and F&B brand success.
ROI Measurement
Attributing every enquiry via dedicated numbers and UTM tracking.
Media Edge - Radio
Beyond the standard buy: Leveraging deep industry intelligence.
Every major Bangalore station: English, Hindi, and Kannada. Priority time bands not available off the street.
We know which bands produce results. Morning drive for real estate, afternoon for retail. The nuance is experiential.
We don't recommend prime time just because it's expensive. If a cheaper band reaches your buyer better, we say so.
We write the script, we own the outcome. If it doesn't work, that's on us. We don't hand off creative and disappear.
Common Doubts
Clear answers to the most frequent questions
Is radio dying?
Streaming has taken some listeners. The ones radio retained are exactly the commuting, driving, working audience that most Bangalore businesses want. Urban radio listenership has held steadier than print over the last decade. The question, as always, is whether your buyer is there.
Can radio sell things?
Radio drives action better than most agencies admit. Restaurants, retail, real estate, education — categories where proximity, impulse, and top-of-mind matter have all used radio to directly drive footfall and calls. The key is the right station, right time band, compelling offer, and enough frequency.
Minimum budget?
A meaningful radio campaign in Bangalore — enough spots to build frequency across a 4-week period on one or two stations — typically starts at ₹50,000–2 lakh per month in station spend. Below that, the frequency is too low to register. A one-week burst for a specific event or offer can be done for less.
How do we know it's working?
Dedicated call numbers. Promo codes. QR codes in press running simultaneously. Search volume tracking during the flight. We build measurement in before the campaign goes live, not after someone asks for the numbers.
Should we use a jingle?
For retail brands with high media frequency and a long-term presence in the market, a jingle builds recall faster than spoken copy alone. For campaigns with a short flight or a specific message, spoken copy with strong sound design is usually more effective. We advise based on your category and your budget.
